Some months ago, I had the honor of attending Blogapalooza, probably one of the largest gatherings of bloggers and businesses. When I expressed my intent to attend, I was not really sure whether the organizers would accept me. For one, I was not really a prolific blogger. More than anything, I blog as a hobby, not as a business. Thus, when I was accepted to join, I was more than excited because it was an opportunity to learn something new, have fun and, possibly, meet fellow bloggers. The gathering was held at One Esplanade, a well-known event venue inside the Mall of Asia complex. It was held on a Sunday, which was good because traffic was not heavy.
What is Blogapalooza?
Blogapalooza is a business-to-blogger event that aims to connect Businesses and Bloggers directly. In doing do, the event helps optimize costs for both businesses and bloggers.
The first event was held in 2011 that ran for a day. It was by invitation only that businesses and bloggers can join. Businesses would present their products or services and build relationships with the bloggers, while bloggers get to see what’s new as well as network with businesses to make deals happen.
Blogapalooza is more of a combination of a trade show, entertainment event, forum and networking. Of course, games and freebies abound.
The event was already starting when we got there. We already pre-registered so check-in was a breeze.
Once inside One Esplanade, we were greeted by a multitude of booths offering products, accommodations and services. We did not know what to do so we just went around and talked to some personnel about the products they offer, and tried some of their samples and free services.
It was a very busy and lively event, with many things going on all at the same time. But it was still a pleasant experience with a lot of freebies and giveaways.
In the middle of the throng, there was a stage where a forum was being held. Present were Vince Golangco, founder of When In Manila; columnist-host RJ Ledesma, columnist and lifestyle blogger Atty. Paulyne Lazaro-Fermin, and digital marketing expert Mannix Pabalan. It was being moderated by TV personality, host and DJ Sam Oh.
The guests were tackling about bloggers as media people and their responsibility towards truthful journalism. It was a good discussion but I think it was best held in a different venue because a lot of activities were going on at the same time.
We went around some more looking for some good finds. When we were done checking all the booths, we decided to go and call it a day.